Euro RSCG 4D

For the first time in its history, Jack Daniel’s is using Facebook to gather brand fans, allowing them to connect in a unique and occasion-driven forum.

The Challenge: Develop a BTL strategy for the Birthday 2009 campaign that will be consistent with an ATL creative idea and will be relevant for all countries from Central and Eastern Europe. Convert the BTL strategy into a toolkit of promotional materials.

The challenge: To create a new occasion across the whole GEA/WEA region where consumers could connect with the brand in their natural environment and develop a mid-term concept that could be easily implemented in different environments and different cultures while preserving the same key message.

The Challenge: To communicate the holiday season to people from different markets with different religious backgrounds and introduce a whole new way to celebrate.

The Challenge: Take a traditionally ATL focused ‘lets toast Jack’ campaign (not commonly used in the GEA region) and convert it into a BTL toolkit. The toolkit had to be easy to implement for all markets, despite different levels of channel development, different budgets and a variety of individual strategies and goals.

Léto je perfektní období pro konzumaci „míchaček“. Jack Daniel´s to ví. Proto společně s Coca-Cola Company vytvořily řadu skvělých míchaných nápojů.