The Challenge: To communicate the holiday season to people from different markets with different religious backgrounds and introduce a whole new way to celebrate.
Our Proposal: To focus on bringing people back to basics. When Jack was alive, people celebrated the holidays by spending time with their friends and family. By encouraging consumers to do the same we were supporting Jack Daniel’s brand values of authenticity, integrity, fraternity in a way that transcended cultures and religions.
We happen to think that Euro RSCG is pretty special, and not just because we work here. Although we admit that being surrounded by this much talent does help a bit.
Care to join us?