Our Proposal: To communicate brand stories through a toolkit that provided communication across four channels (on-trade, off-trade, PR and ECRM). The toolkit consisted of clearly defined strategic directions and materials - from basic table tents up to promotional gadgets that utilized the newest technology. Each of the items had a predefined goal and was available for markets to adapt on a specially designed high res data platform.
The Result: From the 22 countries 19 used items from the toolkit. From all the toolkit materials we proposed, 93% were used.
