Euro RSCG 4D

Euro RSCG Prague's remit was to update, expand and upgrade the Mixologyart.com site to support the American launch of Finlandia Vodka's Tangerine flavor. In order to enhance the mixability message and give consumers a richer online experience, as well as a strong incentive to come back and share content with their friends, a host of new features were added, including: "How-to" videos featuring global brand champion Pekka Pellinen making signature drinks, a cocktail mixer tool to generate recipe ideas, an personalizable favorite cocktails and ranking module, and an entertainment guide. The website was also enabled and optimized for smartphone viewing via a downloadable mobile application.