"Euro has deep digital expertise, a broad global footprint and a strong track record working with IBM on e-mail and relationship marketing,” said John Kennedy, VP of Corporate Marketing at IBM. "Our current agency partners are teaming with IBM to do great digital work in advertising, demand generation and events and we are confident that adding Euro to the mix in a lead role will further enhance our digital capabilities and presence."
"We're delighted to start this new strategic relationship with IBM. We're excited to work with them on their 'Smarter Planet' vision and help show various audiences how one of the most important companies globally is committed to changing how the world works. It's an honor to have been chosen as their lead digital agency and validation that our 'digital at the core' model is working,” said David Jones, Global CEO of Havas Worldwide and Euro RSCG Worldwide.
"IBM's ambition for digital extends well beyond most marketers' imagination. I'm looking forward to partnering with Alex Bombeck, the President of Euro RSCG 4D Discovery and leader of the IBM relationship for the past 11 years, in extending our relationship beyond eCRM and across our global network,” said George Gallate, Global Chairman of Euro RSCG 4D.
IBM is the latest digital win for the Euro RSCG 4D network which has welcomed the likes of Lacoste, Jaguar, Sprint and EDF, the largest digital pitch ever in France, to its roster this year.
The Euro RSCG 4D network is part of the agency’s digital at the core model and incorporates the best-in-class digital expertise from all offices to make up a truly global network of the top minds in the digital space.
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EURO RSCG Praha, voted Agency of the Year four times in five years, is the first integrated agency offering all kinds of communication services. Good advertising and promotion is not enough these days, thus RSCG Praha focuses on development of integrated Creative Business Ideas®, which introduce a new creative approach to the whole commercial strategy and guarantee company growth and revenue increase.
Press Contact:
Lucie Koudelková, Communication Manager
Euro RSCG Prague, Expo 58, Letenské sady 1500, 170 00 Praha 7, Czech Republic
T +420 220 397 657 F +420 220 397 601 M +420 724 639 097
E lucie.koudelkova@eurorscg.cz