The agency will begin work on the account immediately with the first global campaign expected in the early stages of next year.
The pitch was a move by AkzoNobel, Dulux's parent company, to consolidate its global advertising roster into one agency. All of the roster agencies were involved in the earlier stages. The list was then cut down to four, including the incumbent Abbott Mead Vickers BBDO, Bartle Bogle Hegarty, DDB and Euro RSCG. This was then cut to the final two agencies last week.
Euro RSCG 4D is working on the BTL activities of Dulux in the Czech Republic since June 2009.
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EURO RSCG Praha, voted Agency of the Year four times in five years, is the first integrated agency offering all kinds of communication services. Good advertising and promotion is not enough these days, thus RSCG Praha focuses on development of integrated Creative Business Ideas®, which introduce a new creative approach to the whole commercial strategy and guarantee company growth and revenue increase.
Press Contact:
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E lucie.koudelkova@eurorscg.cz